FRANKiE4 was pushing cush before covid made it a mainstay. A revolution in women’s footwear, they had the power to change the way women walk in the world but needed a look and a voice to do it.

Heading up a team of eight designers designers, photographers and social creators, we stopped shying away from our support-meets-style message and went there, shiny gold buckles blazing. Putting our heaven-sent tech and fashion chops on chic pedestals with elevated copy and editorial styling at every consumer touchpoint. Think: Vogue advertorials and socials, paid ads, eDMs, videos, web copy, VM and packaging for customers in the US, Australia and NZ. In between a managing the creation and execution of all this work on the weekly, I also wrote all copy—including their award-winning Good Design Award and Australian Business Award submissions.