Nine West had lost touch with their 90's devotees. They had the shoes to see, they just needed the real and are-you-for-real places to be. From emoji foreplaying to drunch and beyond—head-turning occasions had the world (and the morning shows) gaga for the brand, again. 

A global campaign high kick translated into ten languages that broke the internet from NYC to Tokyo and Paris, nabbing over a billion organic impressions.