The Lipstick Effect’s founder had to find her own way financially. A struggle she could have stayed tight lipped about but decided on behalf of all women and their bank accounts not to. Rather than leaving the share-market over-sharing to the bros, she dreamt of women waxing about the latest crypto to crack into. And so the brand was born: a lipstick range so bold, it can’t help but kick off convos.

This project included a lippy brand story and product descriptions with max-impact, long-wearing sass to help get chat gold going.